LinkedIn is just a radio broadcast station

Your unique professional value (UPV) is like a song, and if it's not good, if it doesn't have a nice ring to it, then LinkedIn simply cannot help you. LinkedIn is just a radio station that broadcasts your self-promotional message, and if you don't look good, then LinkedIn will destroy your reputation faster than if you had not registered with the service!

So Tom Peters is definitely right about Brand You: you have to search and find what it is about you that makes people go "WOW! This person is really interesting / talented / gifted! I want to meet him/her!"

Unfortunately, I see many profiles that are so boring. Is it because the person doesn't have the writing skills, or because he/she really doesn't know what he/she excels at?