LinkedIn - Who benefits the most?
It's likely that if a person satisfies the following criteria, he/she is in the best position to benefit the most from a social capital management software like LinkedIn:
- Has a clear talent or unique professional value proposition (everyone will be happy to promote such a person to their own friends, colleagues or acquaintances)
- Has had significant experience in his field, therefore would be an asset to tap for his expertise, wisdom and know-how
- Knows about self-marketing and how to position himself/herself in other people's mind for maximum social, economic and political impact
- Knows the market value of his/her knowledge, so he can trade and negotiate fairly to make sure everybody wins
- Knows his own knowledge gaps (difference between what he currently knows and what he should know in order to have a great career)
- Knows what it is that he knows, and how to apply it to different client situations
- Has his own career blog, where he posts his latest intellectual capital (white paper, technical articles, keynote speeches, methodologies, work samples, resume, etc.)
It is obvious from the above that a person has to do a lot of work before LinkedIn can become a useful and profitable tool.
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